Unicast: Messenger units lead ad interaction
Unicast: Messenger units lead ad interaction
When it comes to online advertising the new buzzwords are interaction and engagement. While both metrics have been around for a while, measuring tools have improved, showing that the longer a consumer interacts with or engages with an ad, the better the chance for a purchase to happen. Which is why the results from Unicast's Q1 Benchmark Report are so important.
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