Dan Kennedy Magnetic
 |
The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months: Build a Million Dollar Business in Just 12 Months Sale Price: $5.56  |
|
Welcome to the information marketing industry - a little-known industry of entrepreneurs, most working only part-time hours and netting seven-figure profits. Info-marketers gather information and sell it in convenient forms to people who need it... |
 |
No B.S. Wealth Attraction in the New Economy Sale Price: $4.77 |
|
Become A Money Magnet The old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. The realities of the business and financial landscape that you knew have been forced to change... |
|
Dan Kennedy's Magnetic Marketing System and Tool Kit 1999 Sale Price: $85.00 |
|
|
Officer and a gentleman: he may be a casualty of "don't ask, don't tell," but as a magnetic LGBT activist, Dan Choi's future has never looked brighter.(ADVANCE: ... (The national gay & lesbian newsmagazine) Sale Price: $9.95 |
|
|
This digital document is an article from The Advocate (The national gay & lesbian newsmagazine), published by Regent Media on August 1, 2009. The length of the article is 669 words. The page length shown above is based on a typical 300-word page... |
|
Magnetic Motivated Seller Attraction Real Estate Investing |
|
|
Have MORE Motivated Sellers come to you like iron filings to a super magnet... Learn the secrets to getting motivated sellers to call you pre-sold on doing business with you. This audio program includes the following: * It all starts with motivated sellers * Marketing to buy - getting them to come to you * The importance of being on the right side of the desk * What happens when you don't put out marketing * Finding deals without doing your own marketing * Crafting marketing messages to attract motivated selles o Making people realize that they would have to be an absolute fool to do business with anybody else but you o A critical question in your marketing: Who else can say that? o Formulating your Unique Selling Proposition (USP) o Features versus benefits o The marketing equation: Attention, Interest, Desire, Action * Selecting the right media to use for your marketing campaigns * Target marketing versus saturation marketing * Selecting your target market * Putting it all together - nothing happens without ACTION |
|
Find Deals with Magnetic Marketing Strategies for Real Estate Investors (2 Pack) |
|
|
Includes the following 2 audio CDs with members only website access. In "Finding Motivated Sellers to Find the Best Real Estate Deals" topics covered: What is a motivated seller, Why are motivated sellers important for professional real estate investors? (all about finding deals), Why are motivated sellers so motivated? (all about how people becme motivated and clues on where to look), How to find motivated sellers?, Cheap Ways vs Easy Ways, My favorite cheap ways, My favorite easy ways:, How do you turn motivated sellers into property purchases?, finding their selling motivators, the interview, being on the right side of the desk, offering a solution to their problem, you have to identify their problem, Lead flow - 800 info lines, property information sheet, Maximizing followup for long term potential and superior profits... |
|
How to Find Deals and Magnetically Attract Motivated Sellers for Real Estate Investors |
|
|
Includes the following 2 audio CDs with members only website access. In "Selecting the Best Real Estate Deals" included topics: How does deal analysis fit into the big picture?, Why you need to know Fair Market Value (FMV), How to find comparables sales data so you know what the house is really worth, How to select comparable houses to ensure your value is accurate, How to use comparables to determine the actual Fair Market Value, How to get more offers accepted by giving sellers a choice: the three offer formulas (No money down offers, Hard money offers using none of your own cash and Hybrid offers), Buying houses "subject to" (with no down payment and no credit checks by agreeing to make payments on the seller's loan) and using the Rent-To-Own exit strategy for maximizing profit and minimizing expenses (and negative cash flow), How to come up with cash when the deal requires it... |
|
Real Estate Investor Asset Protection and Magnetic Marketing Course (2 Pack) |
|
|
Includes the following 2 audio CDs with members only website access. In "Protect Your Assets: For Real Estate Investors" topics covered: Why asset protection is critically important for you to worry about right now, Complete a "Risk Assessment Worksheet" that will help you identify areas you are at risk and help you minimize those risks through awareness and preventative action, A detailed list of things you can do (or not do) to help protect yourself from lawsuits and help you keep your hard earned money if you are involved in one, Retirement accounts and asset protection, Now is the time to take action on protecting yourself (not when a lawsuit is threatened or filed), Resources for retail, free and low cost asset protection help... |
|
Real Estate Guru: Motivated Seller Marketing Course (2 Pack) |
|
|
Includes the following 2 audio CDs with members only website access. In "What My Favorite Real Estate Guru Taught Me About Investing" included topics: Subject To, 3 Ms of Marketing, Right Side of the Desk, You Don't Need Money To Invest, Investing for Cash Flow versus Equity, Marketing Techniques To Sell Houses Quickly, Systems, Using Leverage, You can think small or big... |
Too many of us seem to think that just by being in the commercial real estate investment business, we will somehow get customers and tenants. You know, that if we just “hang around enough” we should start getting some business, especially from friends or family. Many times we do not stop to think of everything that is involved in having people commit to doing business with us.
“So, why should I do business with you??”
Unfortunately most real estate investors do not have an answer to this. You need a compelling answer to this question for a number of reasons, probably mostly so you will not be seen or treated as a commodity, i.e., just another landlord, or property owner.
Let me put it to you this way. If you do not have a unique selling proposition (USP) and do not market this USP effectively, you will be earning only a fraction of the money you could be.
I will talk more about differentiating yourself later but suffice it to say that you have to have a compelling reason for people to do business with you -it almost has to be magnetic. It has to be compelling, different and full of benefits to your target market. Think of it this way, once someone hears it, it has to immediately communicate your value to a prospective tenant so convincingly that they will see how they can be so much better off (usually time-wise, hassle-wise and financially) than any other choice.
Before you think you may have this licked I need to tell you that it is not easy. Let’s take a look at some common mistakes here...
A good USP is not "we have been in business for over 50 years." or "We have great service." or "Our quality is better than any other in the industry." or “We’ve been in business since 1902.” or lastly, "We’re #1".
You may be all of these in your market BUT no one cares and to depend on these slogans as your main USP is almost as bad as not having a USP at all. Why? Two reasons -#1. Everyone else says all of these things too. People are tired of hearing "quality of service" and "been in business since the dawn of time" or "I've sold more than anyone else." These kind of USP's have no competitive edge only because they are the kind that are old and used so often by everyone that the prospect does not find any value in it and more than likely does not care either.
Remember that people are very skeptical and driven by what they want not what is important to you.
Which brings me to the #2 reason why this kind of USP will not work:
Not only is there no differentiation but there is no way of competing with all of the other 30,000 messages or so your prospect or client will be exposed to during the next few days.
Think about this, how many ads do you see a day via newspaper, billboards, TV, email, voicemail solicitations, cold calls, etc,.? Your USP needs to be so good that it stands above this noise as well. This is a huge challenge because your prospect and client, for the most part does not have real estate at the center of their lives like you and I would have. Most of your prospects and tenants that deal with you are not focused on real estate like you and I, after all they have a life. A life full of problems, frustrations and other things that keep them occupied. Consequently, that places that much more importance on our Unique Selling Proposition.
So, as you can see, this is not a one hour exercise that you can get away with putting a little effort into it. It takes time and work to get a good one or good ones. Remember, you can have more than one USP and most probably should
anyway.
For example, here are a couple of mine for my apartment business: 1) How Our Tenants Make Money When They Move Out And Buy A House or Condo!
2) How Smart People Save Time and Money Finding Renter Friendly Apartments and Homes For Lease
So, what’s the key?
Coming up with a unique USP and consistently communicating it to your target audience or target market, no less than once per month.
Consistent communication is mandatory for this to have the best effect on your bottom line and market share. I will be talking about methods of communication in later articles, but suffice to say now that it does you not good to have a great USP and then not communicate it to your target market enough.
Here is the nice thing about this.
Most other commercial investors will not do this, will not go through this exercise because they will either be "too busy" or not have enough time.
Just by doing this step of creating a good USP and consistently communicating this to your target market you will have a huge competitive advantage over your competition.
About Darin Garman, CCIMÂ…Considered by many to be one of the foremost experts in North America on Apartment and Commercial Property Investments, Darin Garman assists investors in maximizing their wealth through commercial real estate investments.
Over the last 13 years Darin has assisted investors in the purchase and sale of over $300,000,000 in apartments and commercial real estate, and has direct ownership and management of over $11,000,000 in investment real estate himself.
Darin is a frequent guest on radio and TV talk shows, and has co-authored books such as “Wealth Attraction For Entrepreneurs...The No Holds Barred Kick Butt Guide To Becoming Rich”, which was co-authored by Darin with business and marketing guru Dan Kennedy.
***** Have you taken advantage of the "FREE 2-Month Test Drive of Darin Garman's Commercial Investment Property Owners Association Membership" ? Go To: *****
http://www.garmanupdate.com or http://www.commercial-investments.com
Leave a Comment